चार शहरों में 18-50 वर्ष के आयु वर्ग में किए गए एक विशेष अध्ययन से पता चला है कि 44 प्रतिशत शहरी लोगों ने कोविड के समय में नाश्ता नहीं किया है। यह अध्ययन मार्च 2020 और फरवरी 2021 के बीच लंदन स्थित बाजार अनुसंधान प्रमुख यूरोमॉनिटर इंटरनेशनल और पेप्सिको इंडिया द्वारा अपने ब्रांड क्वेकर के माध्यम से किया गया था।
एक आधिकारिक विज्ञप्ति के अनुसार, अध्ययन में इस बात पर प्रकाश डाला गया कि 44 प्रतिशत शहरी लोगों ने घर के कामों में वृद्धि और दिन की शुरूआत में देरी के कारण नाश्ता करना छोड़ दिया था और भोजन करने में भी देरी की।
इसके अलावा, 64 प्रतिशत शहरी मिलेनियल्स उत्तरदाताओं को एक स्वस्थ प्रतिरक्षा प्रणाली की ओर प्रेरित किया गया था।
अध्ययन में आगे बताया गया है कि जई सहित फलों, सब्जियों और साबुत अनाज की बढ़ती खपत महामारी के दौरान प्रमुख प्रवृत्ति के रूप में उभरी।
दिल्ली, मुंबई, बैंगलोर और कोलकाता में शहरी मिलेनियल्स पर ध्यान केंद्रित करते हुए, कोविड-19 के बाद शहरी भारतीय उपभोक्ताओं की बदलती जीवनशैली और आहार संबंधी आदतों को लेकर अध्ययन में 18-50 वर्ष के आयु वर्ग के 1,000 उत्तरदाताओं को शामिल किया गया था।
अध्ययन में उपभोक्ता व्यवहार को समझने के लिए कोविड के बाद लोगों की बदलती जीवन शैली और आहार पैटर्न का विश्लेषण किया गया।
इसने एक बदलते पैटर्न को, विशेष रूप से शहरी मिलेनियल्स के बीच एक स्वस्थ प्रतिरक्षा प्रणाली और वजन बनाए रखने के लिए आहार संबंधी आदतों के प्रति ट्रैक किया।
अध्ययन ने यह भी मैप किया कि क्या भविष्य में बदले हुए व्यवहार बने रहेंगे और इस तथ्य को रेखांकित किया कि वजन पर नजर रखने वालों को समय पर भोजन करने और पोषक तत्वों से भरपूर नाश्ते के महत्व को समझना चाहिए।
इसके अलावा, यह पाया गया कि 71 प्रतिशत शहरी मिलेनियल्स ने वजन बनाए रखने के लिए कीटो, आंतरायिक उपवास और साप्ताहिक डिटॉक्स योजना सहित सनक आहार की लोकप्रियता की ओर झुकाव किया।
यूरोमॉनिटर इंटरनेशनल की सलाहकार विधि शर्मा ने कहा कि मिलेनियल्स नाश्ते के महत्व को स्वीकार करते हैं और मानते हैं कि इसमें पौष्टिक पोषण होना चाहिए, वे अक्सर अपने काम के शेड्यूल के कारण नाश्ता छोड़ देते हैं या सुबह जल्दी नाश्ता कर लेते हैं।
अध्ययन के निष्कर्षों के बारे में बात करते हुए, सोनम विज, एसोसिएट डायरेक्टर और कैटेगरी लीड, क्वेकर पोर्टफोलियो, पेप्सिको इंडिया ने कहा कि शहरी मिलेनियल्स अब तेजी से अपने शारीरिक और मानसिक स्वास्थ्य में सुधार पर ध्यान केंद्रित कर रहे हैं जो एक सक्रिय जीवन शैली का गठन करता है। (एजेंसी)
यह भी पढ़े► स्लीप एपनिया सिंड्रोम से भारत में 40 लाख लोग प्रभावित
In the last 15 months, we have been forced to stay at home in order to prevent the spread of Covid-19. Fear and uncertainty amid the pandemic are unprecedented. Living within the four walls of our house during these difficult times can take a toll on our mental and physical health. Facing the new normal of working from home, home-schooling of children has been keeping us all very busy. Hence, it is more important than ever to look after ourselves and our mental and physical well-being.
But one thing that didn't change is mid-meal cravings that can be very notorious accompanied by a feeling of guilt. So, the need of the hour was to make sure one can snack as much as they want, without an ounce of regret or even a slight compromise on their healthy lifestyle.
2020 saw a significant increase in consumption of in-home Food items and packs leading to elevated demand. In 2021 the similar trends were identified but with the active vaccination drives in the country, people are hoping to get back to work, where the consumption out of home is also expected to rise.
Taking a cue from the rising consumer demands brands have come up with ready to eat multigrain cereals that are not only healthy and tasty but also convenient to consume. They aim to ensure that taste and convenience is not compromised and customers can consume them both in-home and out-of-home.
Also, Read This► Increase Protein Intake to Stay Healthy
In India preference for multigrain products has witnessed a considerable rise. More and more consumers prioritize healthy living and eating habits, it is no surprise that multigrain products have become more desirable as it comes with several benefits such as the following:
High nutritional content than regular cereals: Multigrain cereals are a rich source of protein, which is an essential macronutrient for our well-being. Consuming foods that are rich in protein help you stay full and satisfied for longer and can have a considerable positive impact on your body in the long run. Multigrain foods deliver a variety of important nutrients, including vitamins, minerals, protein, fibre, and other healthy plant compounds.
Support healthy digestion and improves metabolism: A fibre-rich diet helps in keeping you energetic and happier, encouraging an active lifestyle. This process happens as the fibre helps the body to vacate bowels more effectively, preventing constipation and maintaining bowel health. Consumption of foods that are rich in dietary fibre also helps relieve the body of indigestion and several problems that are caused by it.
Overall health benefit: The dietary fibre from multigrain is a part of an overall healthy diet as they help in improving blood cholesterol levels.
The health benefits attached to multigrain products are many, but there are many more reasons for you to be consuming multigrain ready to eat cereals. The top 3 reasons are:
Great tasting good nutrition: Humans live to eat and eat to live, and given our lifestyle today it is important to find options that satisfy taste buds without making you feel guilty. For example, Sundrop Popz is loaded with the goodness of nutritious multi-grains. It has a tasty chocolatey cream inside and a crunchy chocolatey cereal outside, which makes for the perfect answer to the pesky hunger pangs that hit you any time of the day.
Various consumption opportunities: Ready-to-eat cereal snacks are convenient to consume. It is a quick no-cook meal that can hold off hunger for hours. Going with ready-to-eat cereal means you can prepare and eat breakfast in 10 to 15 minutes or you can consume these healthy yet delicious cereals during mid-meals.
Weight management: Multigrain cereal can help weight management because fibre produces a feeling of fullness, discouraging overeating which helps reduce intake of junk food.
Read More► Are Women's and Men's Protein Needs Different?
Thiruvananthapuram, Aug 8 (IANS) The Kerala Government Medical Officers Association (KGMOA), a powerful body representing government medical doctors in the state, has written to Chief Minister Pinarayi Vijayan over repeated incidents of assault on doctors while on duty.In a memorandum presented to Pinarayi Vijayan on Sunday, the medical organisation told him that doctors are being attacked frequently who are working tirelessly and interacting with the patients. The KGMOA demanded immediate arrest of those who attack doctors on duty.The recent provocation for this petition was the attack on Malu Murali, a woman doctor at the Government Fort Hospital in Thiruvananthapuram, by two persons on Friday morning. The doctor was on duty when she was attacked by two persons -- Rasheed of Karimadom and Rafeeq of Vallakadavu.Malu Murali told IANS, "Two persons had arrived at the hospital late evening and jumped the queue while asking for medical help. When I asked the reason for the injury, they got provoked and used derogatory language. The duo twisted my arm as well as kicked and assaulted me. I fell down and they tried to disrobe me even without thinking that I am a woman."She said, "They were under the influence of drugs. I am sure that it was not alcohol. There was no smell of alcohol and they were not sluggish, instead their energy level was high giving indications that they had taken some drugs. It was a harrowing experience and my body is still in pain. The security staff who tried to save me was also attacked. It was a frightening experience."The woman doctor underwent treatment at the Thiruvananthapuram General hospital and is now back on duty.The police have arrested two persons with criminal records -- Rafeeq (38) of Vallakadavu and Rasheed (42) of Karimadom colony and both have been remanded to judicial custody.The KGMOA in its petition demanded that the criminals who assault the doctors filed a counter case that the doctor had attacked them.The doctors' body said if such a case comes up, a panel has to be formed and an inquiry conducted before initiating a case against the doctor concerned. The Government Doctors Association said in such cases a police official not below the rank of Superintendent of Police should look after the investigation.The KGMOA is angry that the attack against doctors in the state has been a recurring phenomenon. Last Monday evening a doctor at Parasalla Government Hospital in Thiruvananthapuram was attacked by four persons in an inebriated condition.Sanoj, a doctor who was on night duty, was assaulted by four persons last Monday causing injury to him. Unnikrishnan, Superintendent, Parassala Government hospital, speaking to IANS said, "Sanoj, who was on night duty on Monday was brutally attacked and he suffered injuries. We had to resort to a lightning strike to bring the culprits to senses. This cannot happen always and if the police and government don't take stringent action, situation will go out of hand as doctors are working 24/7 without rest and it is really unfortunate that we have to bear the assault of criminals."The KGMOA has demanded to set up a police aid post at all government hospitals for the doctors to work in a secure atmosphere.The Thiruvananthapuram District Collector, Navjhot Khosa has already announced that the district administration would sanction CCTV cameras at Government Fort hospital, Thiruvananthapuram, using the National Health Mission (NHM) funds. Setting up of CCTV cameras in all hospitals has been another major demand from the doctors' organisation.--IANSaal/khz
Lucknow, Aug 6 (IANS) For all those who have been avoiding eating mangoes due to health issues, including diabetes, here is some good news.The Central Institute for Subtropical Horticulture, (CISH) Lucknow has developed healthier varieties of mangoes with bio-active compounds that have high medicinal benefits, including anti-cancerous properties.Shailendra Rajan, director CISH, said, "Indeed, it is a major breakthrough for us. Mango is the most favoured fruit and of the many hybrid varieties of mango, the researchers found CISH-developed 'Arunika' was rich in the bio-active compounds including mangiferin and lupeol content."He further said, "The red-blushed Arunika has great medicinal properties. The bio-active compounds present in this variety lower blood glucose levels by preventing glucose absorption in the intestine, whereas the Mangiferin helps to protect against breast and colon cancer."Another variety of medicinal mango, developed by CISH is "Saheb Pasand", which he said, was the sweetest variety of mango that was high in lupeol content. The compound is known for a wide range of pharmacological activities against a variety of disease conditions including inflammation, arthritis, diabetes, cardiovascular disease, renal disease, hepatic toxicity, microbial infections and cancer.He said the institute was ready with the variety, however, the test of the pulp was still on in order to compare these hybrid mangoes with other available varieties of mango in terms of medicinal content.Rajan said that in the near future, cultivation of these special varieties of mango would yield better income to the farmers and also health benefits to the consumers.--IANSamita/dpb
Kohima, July 30 (IANS) The Gauhati High Court has asked the Nagaland government to modify its SOPs to allow teaching and non-teaching staff the option of compulsorily getting tested for Covid every 15 days, if choosing not to go for vaccination, in view of the reopening of schools and colleges in the state, a court official said on Friday.The Kohima bench of Justice Songkhupchung Serto and Justice S. Hukato Swu directed the Nagaland's Principal Secretary, Home, to modify the relevant paragraph in the two standard operating procedures, issued by the state, stating that for opening of schools and colleges, the teaching and non-teaching staff should be fully vaccinated or should have taken first dose of vaccine 15 days prior to such opening.Hearing a public interest litigation (PIL) seeking to modify the SOPs to the extent that those who choose not to be vaccinated may be given the option of being compulsorily tested every 15 days, the division bench said: "Considering the submissions of the learned counsel on this and taking into account of the fact that no one can be compulsorily vaccinated, we are of the view that the option prayed for can be granted."It, thus, directed the state government to modify its SOPs.In another order following a separate PIL, the judges said that the salaries of government employees should not be stopped for the reason of not having been vaccinated."We are of the considered view that prima facie the order (issued by Chief Secretary J. Alam) is not in consonance with the orders passed by this court in the PIL (suo moto) and right of the employees under the Constitution of India," the order said.Citing the decision taken by the High Powered Committee on Covid-19, the Chief Secretary, in his July 17 order, asked all employees in the Nagaland Secretariat and Directorates would be required to be vaccinated to attend office, or to produce Covid-19 negative test report by getting tested every 15 days through either RT-PCR or TrueNat or CBNAAT on self-payment basis, as per government approved rates. "The salaries of those who have not taken a single dose of vaccine against Covid-19 or who have failed to furnish Covid-19 negative test report would be stopped beyond July 31 and they would not attend office. The period of absence of such employees will be treated as leave without pay," the order had said.The matter would again come up before the court on August 18.--IANSsc/vd
New York - People who eat a diet that includes at least half a serving per day of foods high in flavonoids like strawberries, oranges, peppers and apples may have a 20 per cent lower risk of cognitive decline, according to a study.
Flavonoids are naturally occurring compounds found in plants and are considered powerful antioxidants. It is thought that having too few antioxidants may play a role in cognitive decline as you age.
The study, published in the journal Neurology, showed that flavones -- found in some spices and yellow or orange fruits and vegetables -- had the strongest protective qualities, and were associated with a 38 per cent reduction in risk of cognitive decline, which is the equivalent of being three to four years younger in age.
Peppers have about 5 mg of flavones per 100 gram serving. Anthocyanins, found in blueberries, blackberries and cherries, were associated with a 24 per cent reduced risk of cognitive decline. Blueberries have about 164 mg of anthocyanins per 100 gram serving.
"A colourful diet rich in flavonoids -- and specifically flavones and anthocyanins -- seems to be a good bet for promoting long-term brain health. Our results are exciting because they show that making simple changes to your diet could help prevent cognitive decline,"said Walter Willett, from Harvard University in Boston, US.
"The people in our study who did the best over time ate an average of at least half a serving per day of foods like orange juice, oranges, peppers, celery, grapefruits, grapefruit juice, apples and pears," Willett added.
The study looked at 49,493 women with an average age of 48 and 27,842 men with an average age of 51 at the start of the study.
Over 20 years of follow up, people completed several questionnaires about how often they ate various foods. Their intake of different types of flavonoids was calculated by multiplying the flavonoid content of each food by its frequency.