Ministry of AYUSH has taken note of misleading advertisements pertaining to Ayurveda, Unani, Siddha and Homoeopathy (ASU&H) drugs, treatments and related services.
Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 and Rules thereunder encompass the provisions for prohibition of misleading advertisements and exaggerated claims of drugs and medicinal substances including AYUSH medicines.
As per Drugs and Cosmetics Act, 1940 and Rules 1945 and the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 the concerned State Government has the powers to enforce the provisions under the said Act and Rules.
Accordingly, directives have been issued to the States/UTs for appointing Officers to enter, search any premises or examine or seize any record related to the alleged misleading or improper advertisements and initiate action against the cases of default.
Ministry of AYUSH is implementing a Central Sector Scheme of Pharmacovigilance of ASU&H Drugs, which aims at inculcating the reporting culture among the consumers as well as ASU&H practitioners.
Besides monitoring and reporting adverse drug reactions the present pharmacovigilance scheme also undertake surveillance and reporting of objectionable or misleading advertisements of ASU&H drugs for regulatory actions.
During the period from August 2018 to June 2021, 14876 instances of misleading advertisements of ASU&H drugs have been reported by the Pharmacovigilance centres, which were forwarded to the respective State/UT authorities, media channels and the manufacturers for taking prohibitive and regulatory action.
Department of Consumer Affairs, Ministry of Consumer Affairs, Food & Public Distribution, maintains a Grievance Against Misleading Advertisement (GAMA) portal wherein anyone can register their complaints pertaining to misleading advertisements. Officer from Ministry of AYUSH is also assigned as nodal officer for handling the complaints related to AYUSH products and services registered under this portal.
For the period from April, 2015 to January, 2018 about 809 such complaints pertaining to AYUSH (including herbal) products and services were registered on the portal. Total Complaints which have been resolved are about 274 and about 585 such complaints were forwarded by Ministry of AYUSH to concerned state authority for taking appropriate action.
The misleading advertisements received on the GAMA portal of about 268 advertisements in the year 2019-20 and 339 advertisements in the year 2020-21 have been forwarded to the respective State Licensing Authorities for taking appropriate action as per extant rules.
Further, in the year 2017-18 and 2018-19,Ministry of AYUSH in order to address the veracity of misleading advertisements with respect to ASU&H drugs had signed a MoU with Advertising Standards Council of India (ASCI) for suomoto monitoring of such advertisements made in print and electronic media and bring complaints and defaulters to the notice of State Government for necessary action.
Media regulators have also been approached to prevent the publication of inappropriate advertisements promoting sale of Ayurvedic and other such medicines in public interest. On this account, Ministry of Information & Broadcasting issued instructions/guidelines to all media channels to abstain from publishing and telecasting such misleading advertisements, which are in contravention of provisions of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 and Rules thereunder.
Ministry of AYUSH issued an Advisory dated 31.08.2018 to the drug manufactures and the advertising agencies to refrain from using the name of Government Departments or Institutions in the advertisements of ASU & H Drugs.
Also, Caution has been issued in November 2018 in leading newspapers for general public to not to fall prey to fake calls and advertisements of ASU & H Drugs. With the enforcement of these steps the advertisers have corrected or withdrawn the improper advertisements.
This information was given by Minister of Ayush Shri Sarbananda Sonowal in a written reply in Lok Sabha today.
Read More► Ministry of Ayush Issues Fresh Recommendations for ‘Holistic Health and Well Being’
Statistically, 1 in 20 people who are infected with dengue fever may go on to develop severe dengue. This can result in shock, internal bleeding, and even be fatal causing death. Infants and pregnant women are at higher risk for developing severe dengue.
Yoga Builds Immunity
A strong immune system helps you prevent dengue which can be developed through holistic practices like yoga. But if you have dengue, yoga can help in quick recovery from dengue fever. Strong immunity will also treat the initial symptoms of dengue.
Take Care of Your Diet
Do not eat anything that is oily or spicy. Consume freshly cooked meals that have ingredients like black pepper and elaichi in them. Other immunity-boosting foods that you can add to your diet include citrus foods, garlic, almonds, turmeric and many more.
Practice the following asanas slowly. Do not hold for a long duration. You can also add pranayama exercises like Anulom Vilom and Brhamari pranayama to your routine.
Vajrasana - Thunderbolt Pose
Formation of the Posture:
Bring your knees down on your mat
Rest your pelvis on your heels
Keep your heels slightly apart from each other
Place your palms on your thighs
Straighten your back and look forward
Vriksh Asana-Tree Pose
Formation of the Posture:
Stand tall, and place one foot on the opposite inner thigh, either above or below the knee. Open the leg to the side, bring your hands to prayer, and stay for five to eight breaths.
Builds leg and abdominal strength
Works on hip mobility
Paschimottan Asana-Seated forward bend
Formation of the Posture:
Begin in Dandasana where your legs are stretched out forward
Keep your knees slightly bent if needed
Lift your arms up and keep your spine upright
Exhale and bend forward
Try to grip your toes with your fingers
Hold the posture for 10 seconds
Formation of the Posture:
Drop your knees to the ground gently and keep your upper body straight.
Start with Sukshma Vyayam or subtle exercises to warm up the body.
Stretch your arms up to the sky with palms hovering shoulder distance from and facing each other.
Look forward and hold
Begin on your stomach
Fold your knees to grab onto your ankles with your palms
Inhale and lift your legs and arms up as much as you can
Balance on your stomach
Look up and hold the posture
Sit in any comfortable pose (such as Sukhasan, Ardhapadmasan or Padmasana)
Straighten your back and close your eyes
Place your palms on your knees facing up (in Prapthi Mudra)
Place your thumbs on the 'Tragus', the external flap outside on your ear.
Place your index finger on your forehead; your middle finger on the Medial Canthus and ring finger on the corner of your nostril
Inhale and fill your lungs with air
As you exhale, slowly make a buzzing sound like that of a bee, i.e., "mmmmmmm...."
Keep your mouth closed the entire time and feel the vibration of the sound disseminate throughout your body
This particular practice of Siddhohum Kriya can be done as a remedy to fluctuation of moods. It helps you to balance your energies and stay in a pleasant temperament. One of the most important and wonderful benefits of this practice is that it helps you maintain this mood and upgrade from there. It helps you align your body mind and spirit. (Tips by Himalayan Siddha, Grand Master Akshar)
Read More► Stay Strong As You Age
आयुर्वेद में शारीरिक व्याधियों के लिए त्रिदोषों को प्रमुख कारक माना गया है। वात, पित्त और कफ के असंतुलन से त्रिदोष उत्पन्न होता है। ऋतुकाल के हिसाब से यदि आहार-विहार में परिवर्तन न किया जाए तो यह असंतुलन और अधिक बढ़ जाता है। मसलन शीतऋतु में पित्त दोष कम होता है लेकिन कफ दोष बढ़ने की संभावना बढ़ जाती है। लेकिन आयुर्वेद के कुछ कारगर उपायों को अपनाकर सर्दियों में अपने स्वास्थ्य की रक्षा की जा सकती है। आइए ऐसे ही कुछ उपायों के बारे में संक्षेप में जानते हैं।
आयुर्वेद की मदद से सर्दियों में स्वास्थ्य की देखभाल - Health care in winter with the help of Ayurveda in Hindi
सर्दी-ज़ुकाम - ठंढ के मौसम में सर्दी-जुकाम होना आम बात है। यदि गले में खराश और सर्दी ज़ुकाम आदि जैसी समस्या आपको हो जाए तो तत्काल 1 छोटा चम्मच अदरक में थोड़ा-सा शहद और काली मिर्च पाउडर मिलाकर मिश्रण तैयार करें। फिर इस मिश्रण को आधा सुबह और आधा रात में सोते समय खाएं। इससे राहत मिलेगी।
एसिडिटी और कब्ज़ - सर्दियों में अग्नि तेज रहती है और कई बार ज्यादा खाने - पीने की वजह से एसिडिटी और कब्ज की समस्या पैदा हो जाती है। ऐसी स्थिति में जब सीने में जलन या एसिडिटी की समस्या महसूस हो तो रात को सोते समय आधा कप ठंडे दूध में आधा कप पानी मिलाकर पीने से एसिडिटी की समस्या दूर होती है। दूसरी तरफ कब्ज़ की समस्या है तो खाने के 2-3 घंटे बाद लगभग 1 छोटा चम्मच ऐलोवेरा के गूदे को 1/2 कप गुनगुने पानी के साथ रात में सोते समय खाने से कब्ज़ दूर हो जाएगा। इसके अलावा सोते समय 1 छोटा चम्मच ईसाबगोल की भूसी को दही में मिलाकर खाने से भी पेट साफ़ होता है। लेकिन ध्यान रहे कि चिकित्सकीय परामर्श के बिना लंबे समय तक इसका सेवन नुकसानदेह साबित हो सकता है। गर्भवती स्त्रियों को इसका प्रयोग बिल्कुल भी नहीं करना चाहिए इससे गर्भस्राव हो सकता है।
जोड़ों का दर्द - सर्दियों में कई लोगों को खासकर बुजुर्गों को घुटने, पीठ या हाथ में दर्द बना रहता है। इसके लिए तिल के तेल में लहसुन की कलियां,अदरक, अजवाइन डालकर पकाएं और फिर उसे प्रभावित हिस्सों पर लगाएं। दर्द में आराम मिलेगा। (मूलतः दैनिक भास्कर में प्रकाशित)
यह भी पढ़े ► बीमारियों का कारण है विरुद्ध आहार
Winter has arrived, bringing with it dry, flaky skin and hair. Frizzy, lifeless, and damaged hair, as well as dry skin, cannot be blamed only on the winters. Our skin and hair are influenced by many different things, like the ultraviolet radiation from the sun or pollution, particularly pollution from cities.
One of the worst enemies of skin and hair is pollution. Established industries, car emissions, and cigarette smoking all contribute to rising pollution levels. The most harmful pollutants are particulate matter (PM), which includes PAHs (polycyclic aromatic hydrocarbons) and poisonous gases like SO2, NO2, NO, CO2 and CO2.
"The exposure to smoke, dust, toxic gas, particulate matter, nickel, lead and arsenic can lead to a condition called 'Sensitive Scalp Syndrome', which happens when this particulate matter settles on the scalp and in the hair shafts.""Pollution exposure can cause chemical damage to the hair. It leads to degrading hair protein, affects the hydrophilic hair surface niche and damages the hair cuticles."
"According to a recent research, Intense exposure to the pollutants also affects the skin, reduces the stratum corneum (outer skin layer) quality, increases the dark spots, intensity wrinkles, fine lines and affects the normal composition of natural sebum production."
"Pollution exposure, particularly PM, VOCs (volatile organic compounds) and PAHs are also known to inflame the skin, increases the oxidative stress in the skin and working synergistically with harmful sun rays, these pollutants can be one of the main reasons of skin cancer."
All these facts are enough to understand how dangerous and detrimental pollution is for our skin and hair. We need to take some proper precautions to protect our hair and skin from this natural enemy. Here's a list of some of the best pollution skincare and hair care suggestions for you today:
Skin Care Tips
Applying Broad-Spectrum Sunscreen Every Day is Important
A broad-spectrum sunscreen with the power of antioxidants is the right option for your skin to protect it from the effects of pollutants. A broad-spectrum sunscreen gives your skin a shield against UVA, UVB, and IR rays. However, the richness of antioxidants in a sunscreen provides full protection from pollution. This is why you don't apply sunscreen even a single day throughout the year.
Must Cleanse The Face After Returning The Home
We rinse our face in the morning for freshness, but in the evening cleansing, the face not only provides you with freshness but also a big relief from dust, grime, and pollutants. Select charcoal-based or active ingredients like vitamin C or retinol-based serums to deeply cleanse your skin from the particles of pollutants. Never skip this step, no matter how tired you are. For healthy skin, this step is a must.
Give Your Skin The Night Skin Repair Therapy
The other thing you need to include in your night skin care routine is a good repair face serum or cream. Retinol, vitamin C or ferulic acid-based face serums are best to repair polluted skin. These ingredients are rich in antioxidants, which help to neutralise free radicals, reduce oxidative stress and reduce pollutant-induced skin damage.
Go For A Home-Based Detox Face Pack Every Week
There is an ultimate DIY detox face pack that you will love to apply to your face, especially if you are a chocolate or coffee lover. You'll need cocoa powder and ground coffee beans for this pack.
These two ingredients contain the best antioxidants to cleanse the face. Take both ingredients in an equal quantity and add coconut oil or milk to make a fine paste. Add honey if you want to, and apply it to your face. Let it dry and rinse your face with normal water. Apply a moisturiser afterwards.
Hair Care Tips
Cover your hair with cloth or hat when outside
Whenever outside, make sure to cover your hair with a cloth or a hat, as it will hinder the direct contact of pollutants with your hair. In the winter, this may be the best option.
Don't Forget to Apply A Good Hair Serum
If you are unable to cover your hair, you must apply a hair protecting serum before going out. It forms a thin covering layer over your hair and protects it from toxic gases and other urban pollutants. The hair serum not only gives shine to the hair but also works as a protector of the hair and keeps it intact from pollution and heat.
Rinse The Hair Every Two to Three Days
Make sure to rinse your hair every 2 to 3 days, especially if you live in an area with high pollution levels. It will clear up all the dirt and pollutants from your scalp, and you can flaunt healthy, wavy, luscious hair.
Give Your Hair A Keratin Spa or Keratin Mask
Pollutants can also impact hair protein levels. To restore it, you should go to a keratin spa at home using a good hair mask. For this, you need 1 tablespoon of almond oil, 1 tablespoon of honey, and 1 egg yolk. Mix the ingredients and apply the paste on the overall scalp and hair. Keep it for about an hour and shampoo the hair.
These tips can protect you from pollution and revive your skin and hair to maintain their natural essence. Along with these, you must add antioxidant-rich foods like citrus fruits, broccoli, spinach, onions, garlic, and turmeric to revive skin and hair from the inside. (Mr. Rajesh Grover, Co-Founder, Derma Essentia)
Read More► Thin Line Between Depression And Feeling Depressed
The unprecedented event in the form of a Pandemic has pushed people to work from home. While what seemed like a good break from the traditional 9-5, work from home brought its own challenges. With the increased working hours due to the lack of clear boundary between personal and professional life, work from home did not prove to be a relief like it was supposed to.
According to the CMR study, the average screen time for Indians increased to 25 per cent. And 23 per cent complained about weaker eyesight due to extended work hours. Ayurveda is the ancient Indian science that works on creating a balance and treating the body in a holistic manner. Following are the key Ayurvedic herbs and practices shared by Ritika Krit, Founder, Kamree that one can incorporate in their daily lives to decrease eye strain caused by electronics.
Icing or Sheeta Satmya: Consistent use of electronics produces heat in the eyes and makes eyelids dull and tired. To counter the effects of overwork, soak cotton balls in cool milk or rose water and place it on your eyes for a few minutes. The exercise will give much-awaited relief to the eyes.
Palm Exercise: Palm exercise, known as palming, is an ancient Ayurvedic technique to massage eyes and provide relaxation. Rub your arms together for 10 seconds and place it on your shut eyes in a cupping gesture. Remember not to put pressure on your eyes. Do the techniques 2-3 times as you inhale and exhale slowly. The Ayurvedic exercise provides relief to your eyes and is also helpful for a goodnight's sleep.
Mudras: Mudras are simple hand gestures that are always defined as a healing modality. Most Mudras for better eye vision can be done lying down while breathing normally. Different Mudras have different effects on the body, and when combined with a breathing exercise, they can bring back balance in the body while strengthening all desired parts and healing them holistically.
One of the most common Mudra is Prana Mudra. In order to practice Prana Mudra, keep your spine erect and body relaxed with open palms placed on your lap. Join the tip of your pinky finger to ring the finger to the tip of your thumb and breathe normally for 15 minutes. The Mudra will promote healthy vision and heal irritable eyes.
Herbs for Stronger Eye Vision
Fennel- Rich in Vitamin A and C, fennel is good to strengthen your eye vision. You can either consume it in the form of tea or wash your eyes with fennel water as it cooling for the eyes.
Triphala- Three fruits - Haritaki, Amla, and Bibhitaki make Triphala which balances the energies in the body and is a good source of antioxidants and Vitamin C, which reverses the signs of inflammation and oxidative stress.
The Ginkgo Biloba- Native to China, Ginkgo Biloba is most effective in treating degrading eye vision.
Calendula- Also known as "Pot Marigold," calendula is an anti-inflammatory, antiviral, and antibacterial herb that helps in treating eye conditions such as redness, swelling, mild irritations,
Almonds- The most common ingredient to Indian households, almonds are a good source of Vitamin E, which promotes the growth of healthy tissues and great vision.
Splash water 3-5 times a day to active facial nerves and arteries.
Take a break from electronics during meals.
Practice calmness as anger and frustration can increase the flow of blood, which dilates pupils and causes eye strain. You can also exercise pranayama to bring more peace to your daily life.
Avoid hot water for showers which can cause the imbalance of fire elements in the body. Instead, use lukewarm water whenever necessary.
Wear preventive eyeglasses when using electronics to avoid direct contact with blue light.
Avoid reading or using electronics in a dark room.
Avoid rubbing your eyes harshly. (N. Lothungbeni Humtsoe)
Read More► Thin Line Between Depression And Feeling Depressed
In todays day and age with the kind of food available, nutrition is generally lacking in the growing kids. To build a strong immune system, children need the right and enough nutrients. Below are a few Superfoods which can help kids boost their immunity and help in their growth.
1. OZiva kids Superfood immunity Multi Gummies- OZiva Superfood Immunity Multi is a clean blend of powerful superfoods with Ayurvedic Herbs specially created to support enhanced immunity in children. It boosts and strengthens the immune system with plant-based Vitamin C, supports the production of white blood cells and antibodies to fight infections, reduces chances of infection with Zinc's anti-inflammatory properties,
helps keep the immune system balanced with Vitamin D by preventing it from overreacting, combats illnesses, increases immune cells and maintains healthy immune system with plant-based extracts of Elderberry, Amla and Acerola Cherry. These delicious gummies are easy to chew and are vegan with no preservatives, gelatin free, no artificial sweeteners, no artificial colour, soy-free. Recommended 1 gummy daily for children of age 5 years and above.
2. Fast&Up Charge Kids- Fast&Up provides high-quality supplements and vitamins to increase performance. Fast&Up Charge Kids has a triple action formula with Immunity Booster Herbs like Curcumin, Ginger and Tulsi which helps strengthen the body's defence system. It has essential nutrients, Active Vitamin C Complex, Natural Amla, 100% RDA Vitamin C which helps to boost immunity. Kids above the age group of 4+ can consume Fast&Up Charge Kidz.
3. NutriBears Daily Multivitamin Gummies- This advanced NutriBears Kid's Multivitamin Gummy supplement helps in filling the gaps in your child's diet. Fortified with a vitamin complex that contains Vitamins A, B5, B12, C, D, and E, as well as Folic Acid, Iodine, Magnesium and Zinc, our vitamin gummies taste great and give your child the boost they need to be at their physical and mental best.
4. Patanjali Nutrela Kid's SuperFood Nutrition Drink- Patanjali Nutrela Kid's Superfood is a scientifically designed advanced formula as per ICMR guidelines for every growing kid for 4-12 years in delicious chocolate flavour. An ideal blend of milk protein and vitamins with botanical extracts. It is 100 per cent vegetarian, GMO-free, gluten-free, no artificial colour, preservative-free and trans-fat-free. Balanced nutrition for active growth with essential amino acids.
5. Amazing Grass Kidz Superfood - Berry Blast- This nutritional smoothie combines the farm fresh greens with a rainbow of over 30 wholesome fruits and veggies providing kids with the whole food nutrition their growing bodies need and the amazing taste they'll love. This plant-based drink is dairy-free, Certified Organic by CCOF - Non-GMO and More. (Agency)
Read More► What to Feed Your Baby in Year One?
Dear Patron, Please provide additional information to validate your profile and continue to participate in engagement activities and purchase medicine.